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MET: Backstage

MET Jeans is a Revolution.

Denim Guru was the name of those who, in the 80s and 90s, revolutionized the world of jeans.

1997

MET Jeans was founded by the most famous Italian Denim Gurus, who left an indelible mark: because the history of jeans is also Made in Italy.

THE IDENTITY OF THE FUTURE

Late 1990s

Word quickly spreads: the perfect Jeans are a reality, and their DNA is Italian. From the peninsula to the whole world, passing through cinema. Personalities of the caliber of Sharon Stone, Halle Berry, and Elle Macpherson choose and wear the MET revolution.

2000s

MET Jeans was immediately innovative, with its elegant yet ambitious lines, vivid and intense colors, and high-quality denim. From design to production, strictly on Italian soil, the products are meticulously crafted down to the smallest detail.

2018

In 2018, the MET world, under Jimmy Chen's leadership, achieved its long-standing dream: to create an exclusive denim collection for women worldwide. Denimwear crafted with responsibility and care. A garment capable of embodying unique, trendy details, and that makes women feel comfortable, enhancing their movements and emotions.

Women's fashion is at the heart of MET Jeans

MET IS NOW

Comfortable, yet distinctive: the new MET collections are born from the fusion of traditional denim craftsmanship and an authentically iconic essence.

YESTERDAY, TODAY, AND TOMORROW. MET IS DENIM, IN ITS FINEST FORM.